YouTube TV - Social

Overview
Hook required a consistent stream of promotional digital units to support both their over-the-top (OTV) app experience and their social media channels across TV and mobile devices. The content focused on driving awareness for in-app promotions, special deals, and curated monthly
content highlights.

Challenge
Design a high volume of adaptable promotional units that could perform across multiple screen sizes and platforms—while maintaining visual clarity, brand consistency, and strong viewer engagement in fast-scrolling social environments.

Role
I worked closely with multiple Creative Directors to design OTV units and social promotional assets that supported app deals and Hook’s recurring “Monthly Must Sees” programming initiative. My role focused on translating campaign direction into clean, effective digital layouts optimized for both in-app and social distribution.

Outcome
The final suite of assets supported Hook’s content discovery and promotional strategy across platforms, providing consistent visual engagement for app users while extending visibility through social media campaigns.

Client: YouTube TV
Agency: Hook
Creative Directors: Brad Ackerman, Carly Ouellette, and Mallory Hern
Producer: Destiny Liley, Caryn Tayeh,and 
Leo Nouhan
Designers: Chris Cadiz