Yakuza: Like A Dragon

After six iterations of the beloved Yakuza franchise, Sega was set to introduce their new game to the series as a reboot of the entire franchise. We were tasked to create a new logo that was appropriate for the Western audience which was repurposed from the Japanese logo provided.

We made sure to keep within the parameters with a few additional elements provided from the Japanese version of the logo with a few exemptions. Certain things we also had to consider was the client requested to showcase that it was still part of the Yakuza franchise without the use of the number "7". So here I provided several options that gave a refresh on the franchise while staying true to the familiarity of the Yakuza brand.

Reponsibilties: Art direction and logo exploration

Client: Sega
Agency: Liquid Advertising
Exec. Creative Director: Patrick Runco
Assoc. Creative Director: Jacob Boghosian
Sr. Art Director: Chris Cadiz

ORIGINAL LOGO