Yakuza 6 Launch Commercial

Sega's most loved franchise, Yakuza, has reached its sixth installment in the series. To pay homage to its predecessors, we decided to go back to its roots. Taking a "Where Are They Now" approach as we revisited key characters in the past games. Applying a live-action treatment we developed a three-part series of commercials to build the hype of our hero Kiryu from the perspective of three characters explaining their encounter with him in the past.

´╗┐Responsibilites: Overlay graphics

Client: Sega
Agency: Liquid Advertising

Executive Creative Director: Patrick Runco
Creative Director:Julie Crow
Sr. Art Director: Chris Cadiz

Producer: Mio Takahashi