Overwatch x Uber
at Pax East 2018

Overview
For PAX East 2018, Blizzard Entertainment launched an experiential activation that brought the world of Overwatch into the real world. A fleet of character-inspired vehicles transported fans around Boston to the Boston Convention Center during Penny Arcade Expo (PAX East), turning everyday city streets into an extension of the game universe.

Vehicles included:

Aston Martin (Tracer)
Dodge Challenger (McCree)
Ford Raptor (Reaper)
Tesla Model X (Mercy)

Challenge
Each vehicle needed to authentically represent its respective hero while adapting complex in-game aesthetics to real-world automotive surfaces. The designs had to feel instantly recognizable to fans while remaining visually cohesive and production-ready for full car wraps.

Role
I was responsible for developing the initial design direction for the Tracer Aston Martin wrap and building the mechanical files for production. I collaborated closely with Blizzard’s design team to refine and streamline the final execution.

Outcome
The final Tracer wrap transformed the Aston Martin into a dynamic, real-world extension of the Overwatch universe. As the vehicles traveled throughout Boston, they generated buzz and photo opportunities while transporting fans in style to PAX East—turning a transportation initiative into a high-impact brand activation.

Client: Blizzard Entertainment
Agency: Liquid Advertising
Creative Director: Jeff Earhart
Designers:
Evan Corrigan, Chris Cadiz, Jacob Boghosian, Jose Cardenas

VERSION 2

VERSION 1