Overwatch x Uber
at Pax East 2018

During Pax East 2018, we allowed fans to get picked up and travel in style. We car-wrapped various cars to represent characters from the game, Overwatch. An Aston Martin (Tracer), Dodge Challenger (Mcree), Ford Raptor (Reaper), and a Tesla Model X (Mercy). We teamed up with Blizzard Entertainment to bring these cars to life. For this project, I had the chance to work on the Tracer car wrap design. Version 1 showcases our initial design taking inspiration from her known orange gradient from her gear as well as her beige armbands. In version 2, we collaborated with Blizzard's designers to give a more streamlined and simple use of the orange gradient and octagon pattern in the rear of the vehicle. These vehicles would travel around Boston bringing fans to the Boston Convention Center where Penny Arcade Expo (PAX East) was held.

Reponsibilities: Initial designs of Tracer car (Aston Martin) and building mechanical

Client: Blizzard Entertainment
Agency: Liquid Advertising
Creative Director: Jeff Earhart
Designers:
Evan Corrigan, Chris Cadiz, Jacob Boghosian, Jose Cardenas

VERSION 2

VERSION 1