Marvel Midnight Suns

Overview
Marvel partnered with our team to develop a digital launch campaign for Midnight Suns, introducing a darker, supernatural chapter within the Marvel universe. The campaign spotlighted key heroes—including Scarlet Witch, Ghost Rider, and Wolverine—across high-impact digital placements designed to generate buzz ahead of release.

Challenge
The project operated under an aggressive timeline with evolving creative assets. Final key art was still being refined while production was underway, requiring our team to remain flexible and adaptive. Static artwork needed to be translated into animated HTML display banners and a web takeover on IGN, all while maintaining brand integrity and meeting strict delivery deadlines.

Role
As Art Director, I oversaw the animation process and served as a key client-facing lead. I coordinated timelines, managed shifting deliverables, and ensured alignment between creative, technical, and stakeholder expectations.

Outcome
Despite compressed timelines and asset revisions, the campaign delivered a cohesive suite of animated display banners and a high-visibility web takeover. The final execution maintained Marvel’s premium aesthetic while successfully driving engagement, earning positive feedback from both the client and internal teams.

Client: Marvel
Agency: Liquide + Arcade
Associate Creative Director: Chris Cadiz
Producer: Chris Santos
Sr. Designer/HTML animators: David Cortez,
Jose Cardenas