Lego Landing Pages 

Overview
I contributed to the development of digital landing pages across multiple LEGO franchises, supporting campaigns tied to both licensed properties and LEGO-owned IPs. Projects spanned well-known universes including The Incredibles, Marvel, DC, as well as original LEGO franchises such as Ninjago and LEGO Dimensions.

Challenge
Each IP carried its own established visual identity, tone, and audience expectations. The challenge was to design landing pages that honored the distinct character of each universe while maintaining cohesion within LEGO’s broader brand system.

Role
As Web Designer, I was responsible for creating visually engaging landing page layouts tailored to each franchise. My work translated key art and campaign assets into interactive, user-friendly digital experiences optimized for desktop and mobile platforms.

Outcome
The resulting landing pages supported multiple franchise launches and promotional initiatives, delivering engaging digital experiences that celebrated each universe while remaining consistent with LEGO’s global brand presence.