Jollibee has been a beloved fast food franchise that has been a huge part of the Filipino community. Founded in the Phillippines, it has gained national acclaim here in the United States as they planned to increase their locations across the nation in 2018. As an agency, we were tasked to help build brand awareness in the US market through various photoshoots and social posts across their social media platforms. Working closely with my CD and the rest the social team we establish several looks for various campaigns from festive celebrations to seasonal releases and exclusives throughout the year.
Reponsibilties: Art Direction, Photography, Photography Touchups
Agency: Liquid Advertising
Social Media Manager: Chris Petlak
Assoc. Creative Director: Julie Crow
Sr. Art Director: Chris Cadiz