Chillhop x Final Fantasy
Universe Livestream

I was fortunate to lead a remarkable collaboration that blends two of my greatest passions: Lofi hip hop and the Final Fantasy video game franchise. As a fan of both music and gaming, I had
the privilege of guiding our team at Liquid + Arcade while working alongside Chillhop Music and Square Enix. The project was designed to celebrate the first anniversary of Final Fantasy: War of the Visions, showcasing two iconic mobile games: Final Fantasy: Brave Exvius and
Final Fantasy: War of the Visions.

Our team created an hour-long playlist, which was live-streamed on YouTube on March 25th.
The playlist featured Lofi hip hop renditions of iconic tracks from the original soundtracks of both games. Some of my favorite Chillhop artists, including Philanthrope, SwuM, and Psalm Trees, contributed to the project, bringing their unique styles to the Final Fantasy music.

Visually, we worked closely with the talented Chillhop visual team to seamlessly merge their signature aesthetic with the distinct worlds of Final Fantasy. The result was a captivating blend that honored both brands.

This project wasn’t just a celebration of Final Fantasy's milestones; it was a love letter to the fans, connecting two seemingly different sub-genres in music and gaming, and offering something special for everyone who shares these passions.

Responsibilities: Team lead, art direction, and story

Agency: Liquid + Arcade 
Client: Square Enix
Creative Director: Max La Bella
Chillhop Visual Director: Bastien Habeisen
Associate Creative Director: Chris Cadiz 
Account Manager: Ryan D'arcy
Strategist: Anthony Kondeati
Producer: Versary Pangilinan
Illustrator & Animator: Chillhop team & Jose Cardenas
Music/Artists: Various

Awards:
Clio Grand - Partnership Branded Content 
Clio Gold - Partnership & Collboration Campaign
Clio Silver - Games: Original Content
Clio Bronze - Audio/Visual Craft

Character Gifs and Emotes

Livestream Reactions