Chillhop x Final Fantasy
Universe Livestream

Overview
To celebrate the first anniversary of Final Fantasy: War of the Visions, we partnered with Chillhop Music and Square Enix to create a unique cross-genre experience that merged the worlds of lofi hip hop and Final Fantasy. The project centered around an hour-long YouTube livestream featuring reimagined lofi renditions of iconic tracks from Final Fantasy: Brave Exvius and War of the Visions paired with a short animation with these songs.

Challenge
We were tasked with crafting a visual and sonic experience that respected the legacy of Final Fantasy while authentically embracing Chillhop’s warm, nostalgic aesthetic. With three creative teams contributing-Liquid+Arcade, Chillhop Music, and Square Enix—the challenge was ensuring visual, narrative, and tonal cohesion across all disciplines.

My Role
As Art Director and team lead, I oversaw the creative direction and alignment between all partners. I guided concept development, visual storytelling, and the integration of both brands’ identities. I collaborated closely with illustrators, animators, and composers to ensure the final experience felt seamless and emotionally resonant.

Outcome
The final product was an hour-long, fully cohesive audiovisual playlist that premiered on YouTube on March 25th. The stream blended iconic Final Fantasy themes with Chillhop’s downtempo warmth, accompanied by visuals that harmonized both worlds into a single immersive experience.

The collaboration resonated deeply with fans of both franchises—feeling simultaneously nostalgic, modern, and celebratory. More than an anniversary activation, the project served as a love letter to the communities that connect through music and gaming.

Agency: Liquid + Arcade 
Client: Square Enix
Creative Director: Max La Bella
Chillhop Visual Director: Bastien Habeisen
Associate Creative Director: Chris Cadiz 
Account Manager: Ryan D'arcy
Strategist: Anthony Kondeati
Producer: Versary Pangilinan
Illustrator & Animator: Chillhop team & Jose Cardenas
Music/Artists: Various

Awards:
Clio Grand - Partnership Branded Content 
Clio Gold - Partnership & Collboration Campaign
Clio Silver - Games: Original Content
Clio Bronze - Audio/Visual Craft

Character Gifs and Emotes

Livestream Reactions