Final Fantasy XIV
Stormblood Campaign

Overview
As Square Enix prepared to launch a major new chapter of Final Fantasy XIV: Stormblood, our team was tasked with generating excitement across the RPG community—longtime Final Fantasy fans, genre enthusiasts, and new players alike. The campaign centered around a philanthropic activation encouraging fans to “Join Us for the Greater Good,” created in collaboration with the American Red Cross.

Role
I guided the visual direction for Jollibee’s U.S. social content, working closely with my Creative Director, food photographers, and the social team to create consistent campaign looks across seasonal releases, cultural celebrations, and evergreen product storytelling.

Challenege
The goal was to build pre-launch momentum while connecting the Final Fantasy XIV community through a meaningful real-world initiative. The creative needed to feel bold and heroic, aligning with the themes of Stormblood, while also promoting awareness for the Red Cross partnership and the impact of the nationwide tour.

Outcome
The activation successfully united fans under a shared cause while building excitement leading into launch. The immersive bloodmobile experience, paired with social storytelling and real-time digital engagement, strengthened community involvement and reinforced Stormblood’s themes of unity and heroism.

Final Fantasy XIV
Stormblood Campaign

At the peak of Square Enix’s new iteration of their franchise for Final Fantasy XIV: Stormblood. We were tasked to build buzz for the launch of the new patch of the game targeting all players from Final Fantasy fans, fans of the RPG genre, and new gamers to “Join Us for the Greater Good.” With a digital campaign through social media and to a philanthropic activation in collaboration with Red Cross bringing interest and awareness prior and during the launch of the game.