At the peak of Square Enix’s new iteration of their franchise for Final Fantasy XIV: Stormblood, we were tasked to build buzz for the launch of the new patch of the game targeting all players from Final Fantasy fans, fans of the RPG genre, and new gamers to “Join Us for the Greater Good.” A philanthropic activation in collaboration with the Red Cross, we toured with the bloodmobile, developed social posts, and built a website that tallied up all the results from the tour bringing interest and awareness before and during the launch of the game.
Reponsibilities: Art direction, vehicle wrap, social media posts, and editing
At the peak of Square Enix’s new iteration of their franchise for Final Fantasy XIV: Stormblood. We were tasked to build buzz for the launch of the new patch of the game targeting all players from Final Fantasy fans, fans of the RPG genre, and new gamers to “Join Us for the Greater Good.” With a digital campaign through social media and to a philanthropic activation in collaboration with Red Cross bringing interest and awareness prior and during the launch of the game.
Client: Square Enix
Agency: Liquid Advertising
Creative Director: Jeff Earhart
Sr. Art Director: Chris Cadiz
Producer: Mio Takahashi
Awards:
Clio Bronze - Social Good