Final Fantasy XIV Free Trial

Our clients from Square Enix, was launching their "Free Trial" campaign for Final Fantasy XIV.
We had 2 different showcases of the game that the client wanted to focus on. These were the exploration aspect of discovering this huge immersive world as well as the perilous monsters they will encounter as they travel on their quests. So we exectuted these moments on Facebook canvas to highlight specific monsters and environments that players will come across.

Reponsibilties: Design and motion

Client: Square Enix
Agency: Liquid + Arcade
Associate Creative Director: Chris Cadiz
Producers: Adrienne Fermin, Chris Santos