Disney + Social and Motion
Overview
In collaboration with the Disney+ team at Watson DG, I supported the development of digital promotional assets for recurring monthly campaigns and social media initiatives. These campaigns highlighted upcoming premieres, seasonal content, and curated programming across the platform.
Challenge
The work required balancing Disney+’s established brand guidelines with the need for fresh, engaging executions each month. Assets needed to perform across multiple placements—from social feeds to digital display—while maintaining clarity, hierarchy, and strong character presence.
Role
As a designer and motion contributor, I developed static and animated units that supported campaign rollouts across social and digital channels. I translated approved key art and brand elements into platform-specific layouts and motion graphics optimized for engagement.
Outcome
The final assets supported Disney+’s monthly content promotions with cohesive, high-quality visuals tailored for digital performance. The work reinforced brand consistency while keeping campaign executions fresh and platform-appropriate.
Client: Disney Plus
Agency: Watson DG
Sr. Art Director: Lucas Martinez
Sr. Designer/ Motion Designer: Chris Cadiz
