Museum of Mayhem
Client: 2K Games, The Nerdist
Agency: Liquid Advertising
Creative Director: Patrick Runco
Alex Voltz, Chris Cadiz, Jacob Boghosian
2K games annnounced the third installment of their infamous game, Borderlands 3. To bring hype around pre-launch of the game we were tasked to provide an activation centered around SDCC (San Diego Comic Con). So we provided Comic-Con goers and Borderland fans with an experience that was never done before. In collaboration with 2K Games and The Nerdist we brought a museum, Museum of Mayhem, to the Gaslamp District. This space featured art from various Borderland artists and conceptual art the environment and weapons. To add to the space we included a photo op, a live band and DJ, Moxxie's Bar, and finally a barbershop! (YES, a barbershop where people can get the Borderlands logo buzzed into their hair.) Sprinkled in around the space were many hidden easter eggs (QR-Codes) for Comic-Con to go on a mini scavengar hunt to win possible prizes. We were tasked to design the entire space from window graphics to smallest details to give it this space the full Borderlands experience it deserves.
Reponsibilities: Museum of Mayhem logo, brochure design, and "Staff" shirt design