Client • Sega
Executive Creative Director • Patrick Runco
Creative Director • Julie Crow
Sr. Art Director • Chris Cadiz

Producer • Mio Takahashi
Work • Title treatments and overlay graphics

Yakuza 6
Launch Commercial

Sega's most loved franchises, Yakuza, has reached its sixth installment in the series. To pay homage to its predecessors we decided to go back to its roots. Taking a "Where Are They Now" approach as we revisited key characters in the past games.  Applying a live action treatment we developed a three part series of commercials to build the hype of our hero Kiryu from the perspective of three characters explaining their encounter with him in the past.